Last updated on 24-03-2022
The information we collect and how we use it
The following table lists the information we collect from you and how we use it:
Information We Collect
How We Use It
Log-in Data. User ID, mobile phone number, password, gender, and IP address. We may collect an indicative age range which tells us that you are of the appropriate age to access our Platform and certain features of our Platform (collectively, "Log-in Data").
Content You Share. This comprises all of the information you make available to other users via Platform, comprising such as:
- Information about you or relating to you that is voluntarily shared by you on the Platform, including without limitation, any quotes, images, political opinions, religious views, profile photo, user bio and handle, inter alia.
- Any posts that you make on the Platform.
Information we receive from other sources. We may also be working closely with third parties (including, for example, business partners, sub-contractors in technical, analytics providers, search information providers) and may receive information about you from such sources. Such data may be shared internally and combined with data collected on this Platform.
- technical information, such as your mobile carrier-related information, configuration information made available by your web browser or other programs you use to access the Platform, your IP address and your device’s version and identification number;
- information about what you have searched for and looked at while using the Platform, such as web search terms used, social media profiles visited, mini applications used, and details of other information and content accessed or requested by you while using the Platform;
- general information about communications on the platform, such as the identity of a user that you have communicated with and the time, data and duration of your communications; and
- metadata, which means information related to items you have made available through the Platform, such as the date, time or location that a shared photograph or video was taken or posted.
Surveys. If you choose to participate in a survey, we may request you to provide certain Personal Information i.e. any information that could be used to identify you or as may be otherwise defined under applicable laws ("Personal Information"). We may use a third-party service provider to conduct these surveys and this will be notified to you prior to you completing the survey.
- To set up and facilitate log-in to a user account on Platform;
- To facilitate communication, including provision of user support;
- To enforce our terms, conditions, and policies and any of our rights, or the rights of our affiliate companies, or other users of the Platform;
- To develop new services and improve the existing services and the Platform and integrate user feedback and requests;
- To provide language and location based personalization;
- To administer the Platform and for internal operations, including troubleshooting, data analysis, testing, research, security, fraud-detection, account management, and survey purposes;
- To better understand how you use and access the Platform and to improve the user experience on the Platform;
- To pseudonymise and aggregate your information, including Personal Information, for conducting user demographic analysis on items such as region, phone model, operating system platform, system language, and the Platform version in order to better understand how our users are using Platform;
- To pseudonymise and aggregate your information, including Personal Information, for collection of web and account traffic statistics of what content and services are used when users access third-party services on the Platform;
- To upload or create replicable profiles on associated/ sister platforms operated by us or the Group;
- To assess effectiveness of and improve advertising and other marketing and promotional activities.
User Search Data. Any searches that are conducted by you on the Platform.
To provide you quick access to your previous searches. To use analytics for personalization and showing you targeted advertisements
Additional Account Security. We collect your phone number and request access to the SMSs on your phone by sending you a One-Time-Password ("OTP"), which you confirm by entering the OTP to confirm your identity, while registering with our Platform.
To verify your identity and for maintaining your account security. We request access to your SMS folder to automatically read the OTP generated.
Contacts List. We access the contacts list on your mobile device. We always ask for your consent before accessing your contacts list and you have the option to deny us the access to your contacts list.
To provide suggestions and invite your friends and other contacts to the platform and to notify you when any individual joins the platform.
Location Information. "Location Data" is information that is derived from your GPS, IP address, and/or public posts that contain location information.
You will disclose certain location information to us and to other Platform users when you access the Platform, as we derive location information from your IP address, device, or internet service for providing the Services or improving our platform such as to ensure that there are no multiple log-ins on your account.
- For security, fraud-detection and account management;
- To be used for enhanced content targeting;
- To provide you with location-based services that you choose to use:
- mini applications that may be made available on the Platform from time to time, which may require such information based on the services that they provide (if you choose to disclose your location to any mini application);
- To provide language and location customisation.
Customer Support Information. Any information that you provide to our customer support team regarding any assistance or support that you may require for using our Platform from time to time.
To help provide you support and assistance.
Device Data. "Device Data" includes without limitation, the following:
§ Device attributes: information such as the operating system, operating system version and language, hardware and software versions, device company and model, screen resolution, battery level, signal strength, device RAM, device bitrate, available storage space, information pertaining to the device CPU, browser type, app and file names and types, and plugins.
§ Device operations: information about operations and behaviours performed on the device, such as whether a window is foregrounded or backgrounded.
§ Identifiers: unique identifiers, device IDs, and other identifiers, such as from games, apps or accounts you use.
§ Device signals: We may collect your Bluetooth signals, and information about nearby Wi-Fi access points, beacons, and cell towers.
§ Data from device settings: information you allow us to receive through device settings you turn on, such as access to your GPS location, camera or photos.
§ Network and connections: information such as the name of your mobile operator or ISP, language, time zone, mobile phone number, IP address and connection speed.
§ Application and application version: Any mobile applications that are stored on your mobile device.
§ Media: We access the media gallery on your mobile device, including without limitation, images, videos and audio files and the storage space on your phone. However, we shall always obtain your consent before accessing your images and you shall have the option to deny us such access
- To facilitate the sharing of any media such as audios, videos, and images using the Platform;
- To customise our Platform to suit your mobile device;
- For purposes of camera configurations;
- Understand whether there is enough storage space on your device to be able to download any content from the Platform for the purposes of sharing via WhatsApp and/or Facebook;
- To optimise your user experience on our Platform;
- To deliver optimal user video experience;
- To facilitate the sharing of any content on the Platform via the applications downloaded on your mobile device;
- To verify your identity so as to enforce our terms, conditions, and policies;
- To improve the Platform.
- To be used for purposes of location feed
- To derive user language/personalisation
- To improve the quality of camera lenses
§ Phone call logs: We ask for call logs reading permission from the user's device in order to facilitate our users to verify their phone number via a missed call mechanism, as an alternative to OTP registration. This mechanism is also opted by the users in case of delay in OTP delivery for registration purposes.
For registration purposes
We may also use information from Apple's TrueDepth camera to improve the quality of lenses. Information from the TrueDepth camera is used in real time and we do not store this information on our servers. This information is not shared with third parties.
Disclosure of your information
We disclose your information in the following manner:
Content visible to others
Public Content i.e., any content you post on your user profile or on another user’s profile, such as a post comment is accessible to everyone, including search engines. Any information you voluntarily disclose for posting to the Platform, including your profile page information, is accessible to anyone. When you submit, post, or share the content that you choose to make public on the Platform, it may be re-shared by others. You should consider who you choose to share it with, because people who can see your activity on our Platform can choose to share it with others on and off our Platform, including people outside the audience you shared it with.
Users can also use our Platform to create and share content about you with the audience that they choose, such as posting a photo of you, or tagging you in any of their posts. We reserve the right to share all public content on any social media site or any other online or offline platform. We will never rent or sell your Personal Information to third parties, except on an anonymized basis, unless expressly provided in these Terms.
Sharing with our group of companies
We may share information that you share with us including your Personal Information with any member of our Group. The term "Group" shall mean any entity that is controlled by us, or any entity that is in control of us, or any entity that is under common control with us, whether directly or indirectly.
What you share with Others
When you share content and communicate using our Platform, you choose the audience for what you share. For example, when you post any content from our Platform on Facebook, you select the audience for the post, such as a friend, a group of friends or all of your friends. Similarly, when you use WhatsApp or any other application on your mobile device to share the content on our Platform, you choose who you share the content with. We do not control and shall not be liable for the manner, in which such persons (with whom you choose to share content via any sharing options, such as WhatsApp or Facebook, available on the Platform) use the information that you share with them.
Sharing with Third Parties
We may share your information (including Personal Information) with select third parties including:
• Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that any given number of women in a specified age group clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target.
• Government bodies or law enforcement agencies, if we have good-faith belief that it is reasonably necessary to share your personal data or information in order to comply with any legal obligation or any government request; or to protect the rights or prevent any harm to the property, or safety of the Company, our customers, or public; or to detect, prevent or otherwise address public safety, fraud, security, or technical issues.
We may also disclose your information (including Personal Information) to select third parties in the following circumstances:
• In order to enforce or apply our Terms and/or any other agreements.
We have in place appropriate technical and security measures to secure the information collected by us. Where we have given you (or where you have chosen) a username and password which enables you to access the Platform, you are responsible for keeping these details confidential. We ask you not to share your password with anyone.
Where we store your personal information
We store your data with Amazon Web Services cloud platform provided by Amazon Web Services, Inc. (headquartered at 410 Terry Ave. N Seattle, Washington 98109, USA). Amazon Web Services implements security measures to protect the loss, misuse and alteration of the information, details of which are available at https://aws.amazon.com. The privacy policies adopted by Amazon Web Services are available at https://aws.amazon.com/privacy/?nc1=f_pr.
Changes To this policy
Unfortunately, the transmission or storage of information via the internet, including between our Affiliates, is not completely secure. Although we will do our best to protect your Personal Information, we cannot guarantee the security of your data transmitted to the Platform; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
You are free to remove or delete content from your user account/profile at any point in time. However, the history of your activities and account on our Platform remains available to us.
You may correct, amend, add, or delete Personal Information from your account at any time by logging in and visiting your profile page. As noted above, you may opt out from unwanted e-mail communications from us by following the instructions in the message. However, until your account is deleted you will continue to receive all system e-mails.
We do not retain your Sensitive Personal Information (defined below in this paragraph) for longer than is required for the purposes for which the information may be lawfully used. Save and respect of any Personal Information which may be required to be retained as per applicable law, we shall delete and return such Personal Information as per your choice on the deletion of your account or on request by you for deletion of any such Personal Information. For any other content, we will entertain your request for deletion, however, there is a strong possibility that copies of any public content will be retained indefinitely in our systems, including in cached and archived pages of the Platform, or if other users have copied or saved that information. In addition, due to the nature of the internet, copies of your content, including content that you have removed or deleted from your account, may also exist elsewhere on the Internet, and be retained indefinitely. "Sensitive Personal Information" shall mean information relating to passwords or any other information classified as sensitive as per applicable laws. Provided however, that any information that is freely available or accessible in public domain or furnished under applicable law for the time being in force shall not be regarded as sensitive personal data or information for the purposes of these rules.
Third Party Links
The Platform may, from time to time, contain links to and from the websites of our partner networks, advertisers, Affiliates and/or any other websites or mobile applications. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites or mobile applications.
We shall provide reasonable assistance (which may be provided at your cost), to allow you to ensure compliance with the exercise of your rights under applicable laws.
By virtue of TakaTak being a short-video platform, we have entered into music license agreements with various music labels in order to ensure optimal user experience on the Platform. Information pertaining to music data might be shared with such music labels from time to time in an anonymized manner.
Third-Party Embeds and Services
What are third party embeds and services?
Some of the content that you see displayed on the Platform may not be hosted by the Platform. These "embeds" are hosted by a third-party and embedded in the Platform. For example: YouTube or Vimeo videos, Imgur or Giphy gifs, SoundCloud audio files, Twitter tweets, or Scribd documents that appear within a post on the Platform. These files send data to the hosted site just as if you were visiting that site directly (for example, when you load a Platform post page with a YouTube video embedded in it, YouTube receives data about your activity).
Privacy concerns with third party embeds and services
Sharing personal information with third party embeds
Creating your own third party embed
Communications from us
We may from time to time send you service-related announcements when we consider it necessary to do so (such as when we temporarily suspend the Platform for maintenance, or security, privacy, or administrative-related communications). We send these to you via SMS. You may not opt-out of these service-related announcements, which are not promotional in nature and used solely to protect your account and keep you informed of important changes to the Platform.
TakaTak has a Grievance Officer to address your concerns regarding data safety, privacy, and the Platform usage concerns. We will resolve the issues raised by you within 15 (fifteen) days from receiving them.
You may contact Ms. Harleen Sethi, Grievance Officer at any of the following:
Address: No.2 26, 27 1st Floor, Sona Towers, Hosur Rd, Industrial Area, Krishna Nagar, Bengaluru, Karnataka 560029. Monday to Friday.
Note - Kindly send all user related grievances to the above mentioned email ID, in order for us to process and resolve the same in an expeditious manner
Nodal Contact Person - Ms. Harleen Sethi
Note - This email is solely for use by police and investigating agencies. This is not the correct email ID for user related issues. For all user related grievances, kindly contact us at email@example.com